Marketing Management

University of Calicut

School of Distance Education

Master of Business Management(Marketing Management)

Eligibility : Any degree or an equivalent examination

First Year
• Principles of management
• Marketing management
• Human resource management
• Financial and management accounting
• Production and materials management
• Business mathematics and statistics
• Advertising management
• Managerial communication
Second Year
• Product and services marketing
• Marketing research
• Consumer behaviour
• Global marketing
• Sales and distribution management
• Strategic management
• Project work and viva - voce (150+50 marks) (Or)
• E - Business
• business research methods

Fee Structure

Duration	2 Years each
Examination centre	Sharjah
Registration;	AED 6500 per year
Examination fee	AED 150 per paper
Degree certificate application fee	AED 400