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Marketing Management

    Annamalai University

    School of Distance Education

    Master of Business Management(Marketing Management)

    Eligibility : Any degree or an equivalent examination

      First Year
    • Principles of management
    • Marketing management
    • Human resource management
    • Financial and management accounting
    • Production and materials management
    • Business mathematics and statistics
    • Advertising management
    • Managerial communication
      Second Year
    • Product and services marketing
    • Marketing research
    • Consumer behaviour
    • Global marketing
    • Sales and distribution management
    • Strategic management
    • Project work and viva - voce (150+50 marks) (Or)
    • E - Business
    • business research methods

    Fee Structure

    Duration 2 Years each
    Examination centre Sharjah
    Registration; AED 6500 per year
    Examination fee AED 150 per paper
    Degree certificate application fee AED 400