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    Annamalai University

    School of Distance Education

    Master of Business Administration(E-Business)

    Eligibility : Any degree or an equivalent examination

    Duration of the programme : The duration of the programme of study will be two years and students shall complete the programme with in a period of 7 years from the year of admission

      First Year
    • Principles of management
    • Financial and management accounting
    • Managerial economics
    • Legal environment of business
    • Organizational behaviour
    • Written analysis and communication
    • Business policy and strategic management
    • Research methodology
      Second Year
    • Human resource management
    • Marketing management
    • Financial management
    • Production and materials management
    • International business
    • Project management and entrepreneurship
    • Area of specialization(one specialization only)

    • Human resource management
      • Labour welfare and industrial relations
      • Training and development
    • Marketing management
      • Sales and distribution management
      • Marketing research and consumer behaviour
    • Financial management
      • Investment, security and portfolio management
      • Management of funds
    • Production management
      • Production planning, control and maintenance
      • Quality management
    • Systems
      • Personal productivity tools
      • Information technology
    • Project study & viva-voce