General

Annamalai University

School of Distance Education

Master of Business Administration(E-Business)

Eligibility : Any degree or an equivalent examination

Duration of the programme : The duration of the programme of study will be two years and students shall complete the programme with in a period of 7 years from the year of admission

First Year
• Principles of management
• Financial and management accounting
• Managerial economics
• Legal environment of business
• Organizational behaviour
• Written analysis and communication
• Business policy and strategic management
• Research methodology
Second Year
• Human resource management
• Marketing management
• Financial management
• Production and materials management
• International business
• Project management and entrepreneurship

Area of specialization(one specialization only)

• Human resource management
  • Labour welfare and industrial relations
  • Training and development
• Marketing management
  • Sales and distribution management
  • Marketing research and consumer behaviour
• Financial management
  • Investment, security and portfolio management
  • Management of funds
• Production management
  • Production planning, control and maintenance
  • Quality management
• Systems
  • Personal productivity tools
  • Information technology
• Project study & viva-voce